The distillation technology to produce mezcal from agave heart juice was first introduced from the coastal regions of what was then Nueva Galicia (present-day Aguascalientes, Colima, Guanajuato, Jalisco, Nayarit, and Zacatecas) into the highland valleys of Amatitán, Tequila, Magdalena, and El Arenal in the mid-1700s. The mezcal produced in these regions became distinctive enough as to become known as “tequila” (after the town). Prior to the production of either tequila or mezcal, pulque had been brewed from agave for thousands of years.
Don Pedro Sánchez de Tagle is considered the first person to produce tequila. In 1595, King Philip II of Spain banned the planting of new vineyards in Mexico and other Spanish colonies due to the decline of the wine trade with Spain. The main reason behind this is because Mexico is self-sufficient in producing its own wines. The king did this to maintain the market for Spanish products in the New World, and reap the taxes on wine exports. The Marquis of Altamira grabbed the opportunity of the neglected blue agave plants. He built his first Tequila factory in his Hacienda Cuisillos, one of the largest haciendas during that time and amassed a great fortune. The Marquis is now known today as the “Father of Tequila”. Don Pedro also served as the Prior of the Consulado, which is the head of the largest corporation in Mexico.
Spain’s King Carlos IV granted the Cuervo family the first legal license to commercially make tequila. Don Cenobio Sauza, founder of Sauza Tequila and Municipal President of the Village of Tequila from 1884–1885, was the first to export tequila to the United States, and shortened the name from “Tequila Extract” to just “Tequila” for the American markets.[citation needed] Don Cenobio’s grandson Don Francisco Javier gained international attention for insisting that “there cannot be tequila where there are no agaves!” His efforts led to the principle that real tequila can come only from the State of Jalisco.
The first tequila distillery in the United States was opened in 1936 in Nogales, Arizona by Harry J. Karns, former Arizona state senator and Nogales Mayor.
In a move to take ownership of the term “tequila”, the Mexican government declared the term to be its intellectual property in 1974.
Recent History
Although some tequilas have remained as family-owned brands, most well-known tequila brands are owned by large multinational corporations. However, over 100 distilleries make over 900 brands of tequila in Mexico and over 2,000 brand names have been registered (2009 statistics). Due to this, each bottle of tequila contains a serial number (NOM) denoting in which distillery the tequila was produced. Because only so many distilleries are used, multiple brands of tequila come from the same location.
Production of tequila and agave in 2008: Dark green for tequila and light green for agave
In 2003, Mexico issued a proposal that would require all Mexican-made tequila be bottled in Mexico before being exported to other countries.The Mexican government said that bottling tequila in Mexico would guarantee its quality.Liquor companies in the United States said Mexico just wanted to create bottling jobs in their own country, and also claimed this rule would violate international trade agreements and was in discord with usual exporting practices worldwide. The proposal might have resulted in the loss of jobs at plants in California, Arkansas, Missouri, and Kentucky, because Mexican tequila exported in bulk to the United States is bottled in those plants. On January 17, 2006, the United States and Mexico signed an agreement allowing the continued bulk import of tequila into the United States. The agreement also created a “tequila bottlers registry” to identify approved bottlers of tequila and created an agency to monitor the registry.
The Tequila Regulatory Council of Mexico (TRCM) originally did not permit flavored tequila to carry the tequila name. In 2004, the Council decided to allow flavored tequila to be called tequila, with the exception of 100% agave tequila, which still cannot be flavored.
A new Norma Oficial Mexicana (NOM) for tequila (NOM-006-SCFI-2005) was issued in 2006, and among other changes, introduced a class of tequila called extra añejo or “ultra-aged” which must be aged a minimum of three years.
A one-liter bottle of limited-edition premium tequila was sold for $225,000 in July 2006 in Tequila, Jalisco, by the company Tequila Ley .925. The bottle which contained the tequila was a two-kilo display of platinum and gold. The manufacturer received a certificate from The Guinness World Records for the most expensive bottle of tequila spirit ever sold.
A one-liter bottle of limited-edition premium tequila was sold for $225,000 in July 2006 in Tequila, Jalisco, by the company Tequila Ley .925. The bottle which contained the tequila was a two-kilo display of platinum and gold. The manufacturer received a certificate from The Guinness World Records for the most expensive bottle of tequila spirit ever sold.
The latest version of the tequila standard (NOM-006-SCFI-2012) updated the standard to specify that the silver class of tequila cannot contain additives, to allow the aging time for the ultra-aged class to be displayed on the label, and to prohibit the selling of bulk tequila through vending machines, and required registering the agave during the calendar year of its plantation and required annual updates.[22]
In 2018, the Mexican government approved a proposal to celebrate the third Saturday of March as National Tequila Day.
